House at the End of the Street, which starsJennifer Lawrence, had launched a viral marketing campaign at this year’s San Diego Comic-con.
One of the film’s promo items for the con is a small flashlight that, when projected against a wall, reveals the phone number (773) 451 9439. If you call the number from a cell phone you’ll hear Lawrence’s voice crying for help and, moments later, you’ll receive a text with a link to the below clip. You can also respond to the message and say that you’d like to receive further updates which then offers a text that reads, “Thanks for your help. I’ll text you again when I’m in trouble.”
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